Type of Project: Retails, Showroom
Size: 617 m2
Location: Jakarta
Completed: 2016
Project Team: Patricia Ardiani, Fara Shabrina

Cooking, cleaning, and taking care of the house are all activities that have a close connection to each family members. The main design concept of Modena Experience Center is to create an interesting  home appliances shopping experience to each family member. Not only designed for the Mom, but also for the Dad and the kids.

We change the common layout of home appliances’ showroom that usually is only about the racks of products into a more familiar and intimate layout- a layout of a house. Thus, all products are displayed in a setting of  room in a house. We combine woods and metals to create a homy and cozy ambience of a modern house that can relates to the image of Modena’s product.