KOTTA Go Hotel in Tegal is the second location of KOTTA Go brand, part of the KOTTA Hotel Group, a hospitality brand that reimagines city hotels with a youthful, playful spirit. Located in the heart of Tegal, this ground-up development caters to short getaways, staycations, and business travelers seeking a memorable yet accessible stay.
The design balances practicality and budget efficiency with a vibrant, distinctive identity tailored to a younger audience. Bold graphic gestures and accessible materials, including painted surfaces, HPL, and Oracal wall stickers, create visual impact without unnecessary complexity. Terracotta Red serves as the defining accent, bringing warmth and a sense of grounding while reflecting the brand’s approachable character.
In collaboration with Droite Studio, whose branding and whimsical doodles bring personality to the spaces, the design incorporates local narratives to establish a distinct sense of place. Inspired by Tegal’s character and culture, these graphic elements give the hotel its own identity while maintaining consistency with the wider KOTTA Go brand. From the interiors to the eye-catching façade, KOTTA Go Tegal translates the brand’s playful spirit into a contemporary urban hospitality experience rooted in its local context.
