An Artificial Quarry
Looking to strengthen its market presence, Titanium set out to make a bold statement at the 21st Indonesia Building Technology Expo with a booth that was both grand and distinctive. Taking inspiration from the essence of its product — artificial granite tiles designed as an alternative to natural stone — we translated the idea into an artificial marble quarry. The sculptural structure features carved-out surfaces that reveal the products as if uncovered from within the stone itself, turning product display into an architectural experience that invites visitors to explore and interact.
Beyond showcasing Titanium, the design also creates a platform to elevate the market presence of its sister brands, Infiniti Granite Tile and Platinum Ceramics, bringing the three brands together within one cohesive spatial statement.
The concept received two accolades at the expo: Best Booth for Product Application and Best Brand for Applied Natural Stone, recognising both the creative approach and the strength of the brand presentation.
